Development in Moroccan Economy Essay

Economic Environment Development of the Moroccan Economy The Moroccan economy is known for its macroeconomic stability. Inflation rates have always been relatively low, mainly due to the country’s restrictive currency regime. Morocco has been characterised by moderate to high growth rates. The country has benefited from its low labour cost and strategic location near the European mainland. Morocco has experienced a stronger growth than usual since the year 2000, caused by improved weather conditions, a strong export growth and various liberalizing policies. These liberalizing policies have been introduced by King Mohammed VI in 2003. He came up with a number of economic reforms resulting in a growth of the small modern manufacturing sector and the development of the tourism industry. He has put his main focus on the European Union since the Free Trade Agreement in the year 2000. Morocco’s Gross Domestic Product (GDP) has steadily gone up since 2002. According to statistics of â€Å"Datamonitor 360† the GDP in 2002 was about 40 billion dollar, in 2010 the GDP had grown to approximately 60 billion dollar. That is a rise of 50% in only eight years time. The World Factbook from the CIA mentions that in 2010 Morocco ranked number 58 in the world when it comes to the GDP. The real GDP growth rate has not been negative since 2002. In 2010 Morocco ranked number 77 in the world of real GDP growth. The lowest growth rate was about 2,5% in 2005 and 2007 and peeked with 7,5% in 2006. This could have possibly been caused by the Free Trade Agreement with the United States of America, which was introduced in 2006. I will further explain the results of the Free Trade Agreement with the EU and the USA later on in this chapter. The three main sectors: industry, service and agriculture, all grew steadily the past ten years. In 2009 the service sector was the biggest sector and contributed 49,4% to the GDP, the industry sector came second with 31,3% followed by the agriculture with 19,2%. Morocco has a profitable industry sector, mainly because of its large amounts of phosphate. Tourism plays a big role in the service sector. The tourism industry has remained vibrant despite the Casablanca bombings in 2003 and 2007. Morocco’s external trade has also been increasing steadily, with only a slight decrease in 2009. However, the total external trade still grew from 25,7 billion dollars in 2002 to 77,6 billion dollars in 2009. This is a growth of 51,9 billion dollars, which is a growth percentage of approximately 202%. Even though Morocco’s economy has been doing well the past decade, the unemployment rate is still relatively high. During the period from 2002 to 2008 the unemployment rate was at least 11%. In 2007 a small decrease of unemployment of 300 thousand took place, still leaving 1,1 million people unemployed. By the end of 2008 the unemployment rate was 9,6%. In 2009 a total of 93,000 new jobs got created resulting in a decrease to 9,1% by the end of 2009. We can conclude that the overall Moroccan economy has shown a fairly good development, but there is still a lot more to improve. The government has been working on new reforms that should lead to better business conditions in the country. International Financial Crisis Morocco together with Algeria and Tunisia has been one of the least affected countries by the international financial crisis. The international financial crisis started with the credit crunch in the US. Morocco has not been affected by this so-called credit crunch, because Morocco does not have the kind of credit that caused the American credit crunch. Besides this Morocco had minimal exposure to foreign assets. Morocco did however get affected by the international financial crisis as soon as it hit Europe. The Western European crisis resulted in diminishing growth rates. The crisis in Europe did not only slow down Moroccan export rates, but also the tourism industry. As European unemployment rates increased, many Moroccans working abroad lost their jobs, causing a decline in remittances. Morocco has been able to keep the negative effects of the international financial crisis to a minimum due to its good macroeconomic policy, an open economy, clear trade policies and several investment opportunities with emerging countries in Asia, Latin America and Africa. Because of the effects the financial crisis has had in Europe and the US, Gulf investors are expected to invest in African countries and the Middle East. At the end of 2008 Gulf investors announced a 1,7 billion US dollar investment in real estate in Morocco. These investments and planned reforms will make sure the Moroccan economy will continue to grow in the future. Effects FTA US and EU Morocco’s economy has largely benefited from the free trade agreements it has made with the European Union and the United States. In 1996 Morocco signed an association agreement with the European Union. The association became effective on March 1, 2000. The free trade agreement with the EU is mainly applied on industrial products and hardly any agricultural products. The objective is to have completely free trade between Morocco and the EU by 2012. In 2010 the EU proposed a new trade deal with Morocco to include duty-free trade in agricultural, food and fisheries products. On June 15, 2004 Morocco also signed a free trade agreement with the USA, which became effective on January 1, 2006. For America this was the second Arab-US free trade agreement and the first African-US free trade agreement. During a video of the ‘Moroccan American Trade and Investment Council’ the counsellor to King Mohammed VI for financial and economic affairs says about the FTA with the US: â€Å"We want to put Morocco as a platform for business with Europe, with the US, with Asia, China, Africa, Middle East. It was part of a global vision of Morocco. † Mr. Hassan, the president of the Moroccan Business Association says during the same video â€Å"The Morocco – US free trade agreement is a great opportunity for the Moroccan economy. † Due to the free trade agreements many American and European businesses have opened establishments in Morocco. These businesses have employed thousands of Moroccans causing a decline in the unemployment rate of the country. Both free trade agreements have been a huge step in the right direction for Morocco. The country still has a lot of poverty and unemployment; much more is needed to solve the country’s issues. However, the country is one of the most stable African and Arab nations. Current Economic System Morocco has a relatively liberal market economy regulated by supply and demand. From 1993 onwards there has been a policy of privatization. The heritage foundation, a research and educational institution, has come up with an index of economic freedom. This index makes it possible to measure the economic freedom in countries around the world. The world average score on the index of 2011 is 59. 7 out of 100 points. Morocco’s overall score is 59. 6, only a tenth point under the world average. Morocco is the 93rd country on the 2011 world rank of economic freedom. The regional average of the Middle East and North Africa is 60. 6, which makes Morocco the 10th country on the list of 17 regional countries. The overall score is determined by ten economic freedoms. In figure below the ranking of all ten separate economic freedoms of Morocco compared to the world average is shown. The most important economic freedom for this specific country report is business freedom. The business freedom represents the procedures for setting up and registering a private enterprise and the possibilities of private investment and production. In figure you can clearly see the Moroccan business freedom compared to the Dutch business freedom. King Mohammed VI has come up with many economic and non-economic reforms over the years. The two largest current reforms are the â€Å"Plan Maroc Vert† (Green Plan) and the â€Å"Plan Emergence†.

Williams and Utilitarianism

In his critique of Utilitarianism, Williams finds fault in the Utilitarian commitment to maximum utility in that it undermines the integrity of moral agents and denies people the projects and relationships they inherently value. Famously known as his â€Å"Integrity Objection†, this proposition is immediately very enticing in that it appeals to the idea of the invaluable and imperative nature of benevolence and compassion, versus the cold, impartial hand of Utilitarianism. That is not to say, however, that Utilitarians have been dealt a hefty criticism from which they have no defense.While Williams may be correct in claiming that abandoning commitments or devaluing personal relationships may be counterintuitive, a Utilitarian could argue that his construction of â€Å"integrity† is equally counterintuitive in that it would require one to override their intrinsic pursuit of self- preservation. Additionally, if we were to presuppose Williams’ correctness, a Utilita rian could argue that the only plausible implementation of such a theory would mean valuing these emotional engagements above one’s own agency, a scenario even more demanding and sacrificial of one’s identity than the Utilitarian proposal.Williams directs this objection specifically toward Act-Utilitarianism, a branch of Utilitarian thought that deems the morally correct action as the one that produces the greatest amount of happiness for the greatest number of people. He claims that such a theory is incompatible with the aspect of human happiness that is found in the commitment to personal projects and relationships: â€Å"Utilitarianism would do well then to acknowledge the evident fact that among the things that make people happy is not only making other people happy, but being taken up or involved in any of a vast range of projects. 1 While Utilitarians actually need lower order projects comprised of relationships and commitments in order to validate their higher order projects, the lower order projects will always serve the concerns of the first order. In turn, Williams asserts that such a compromise of emotional engagements for maximum utility usurps one’s sense of self, consequently marring the distinction between one’s commitment and one’s identity: â€Å"(†¦ ) that criterion would eliminate any desire at all which was not blankly and in the most straightforward sense egoistic.Thus we should be reduced to frankly egoistic first-order projects, and- for all essential purposes- the one second-order utilitarian project of maximally satisfying first-order projects. †2Abandoning certain commitments for the sake of another project can be acceptable, but when forced to relinquish those which a person deeply values, Williams argues they are robbed of â€Å"a sense of one’s moral identity† or what he describes as one’s integrity.Williams offers us two scenarios to further exemplify his theory: â€Å"Jim†, who is told by the edicts of utilitarianism to murder one innocent Amazon Indian in order to prevent twenty more being murdered, and â€Å"George†, a chemist who is (also by the parameters of Utilitarianism) forced to take a job creating weapons of mass destruction, since the balance-sheet of utilities shows that if George refuses, a far younger, more zealous chemist will carry the project along even further and more efficiently than George.While these scenarios may seem like far-fetched constructions meant to reveal Utilitarianism pursuing the wrong choice, Williams conversely (perhaps begrudgingly) admits that these would be the â€Å"right† choices for the given circumstances. The true problem, he argues, is 1? CITATION? 112? 2? CITATION? 113? ? hat the emphasis should not simply be on the â€Å"rightness† of the action but the considerations involved in reaching that conclusion. This is a feature of Utilitarianism Williams claims â€Å" cuts out a consideration which for some others makes a difference to what they feel about such cases†. 3 He continues to explain that excluding such considerations denies our sense of personal accountability for our own actions and in turn â€Å"makes integrity as a value more or less intelligible†. In sum, if we were to reduce William’s entire integrity objection to its most salient points, they would be the following: the emotional commitments that are incompatible with the parameters of Act- Utilitarianism are not only impossible to abandon entirely but are an integral facet of human happiness, therefore creating a dilemma for the Utilitarian in that they must allow for it. The potential defense of a Utilitarian to Williams’ objection begins with the examination of his construction of integrity, which he seems to define as one’s â€Å"sense of self†.Looking simply at this definition alone, it could be said that subjectivity suggested with this variety of integrity incorrectly presupposes that a person’s sense of their identity is always correct. Utilitarianism could make a claim for the value in assessing reality with the sort of impartiality that Williams’ rejects, seeing as if one is not being appraised objectively, their sense of self is entirely contingent on their own conception.More importantly, and the crux of the Utilitarian defense, is that while Williams’ is correct in his claim that abandoning these emotional entanglements is counterintuitive, maintaining such commitments are at odds with the human desire for self-preservation, a 3? CITATION? p99? 4? CITATION? p99? ? conflict that Utilitarianism not only recognizes but Williams does not offer any viable solution for.Based on his examples and criticisms of Utilitarianism, it could be inferred that Williams assumes that we have a moral obligation to help others in a time of crisis, that one has an inherent responsibility to compassion a nd benevolence. This is clearly in conflict with the Utilitarian theory that one’s responsibility is to maximum utility, so even if the Utilitarian were to concede to Williams objection, it would be implausible to imagine a scenario in which the two could be regarded as being of equal value.In turn, the only option available to maintaining this ethos of selflessness would be to regard it as superior to maximum utility. This, a Utilitarian could argue, could prove to be extremely problematic. Firstly, it is extremely unrealistic to assume that people have the capacity to function entirely out of selflessness. Even though benevolence and emotional attachment can provide a certain level of happiness and fulfillment to a person, the expectation to unilaterally value the welfare of others over our own is not only implausible but ultimately self-defeating.Abandoning or betraying commitments in order to further advance a larger more important agenda certainly isn’t an idea pa rticular to Utilitarianism. A quick browse of a history textbook would support that, by and large, humans are inherently self-serving and while one may commit to an act, cause or person, it does not necessarily mean that they themselves aren’t using such relationships for their own agency. Utilitarianism may require that a person abandon a particular commitment for the sake of the reater good, but it can certainly be said that in the absence of utilitarianism, the commitment could be abandoned anyway, except in this case it would be for a self-serving purpose. A Utilitarian could potentially argue that their moral theory simply recognizes and curbs the inwardly focused desires of mankind and attempts to redirect such motivation toward the greater good. One could argue that Williams’ is somewhat disillusioned with mankind as he makes sweeping idealizations of the human psyche.Williams’ examples of â€Å"Jim† and â€Å"George† seem to both be conting ent on the idea that what makes said examples disconcerting is premise that both men would be acting against their conscience, in turn making the assumption that all people have consciences that should be considered. Secondly, if one could clear the hurdle of the first argument, the actual implementation of such a theory is extremely difficult. Williams argues that Utilitarianism is far too demanding to be plausible but in fact, trading this impartiality for benevolence proves to be far more exhausting.Considering the world’s current state of affairs, there are always people in dire need of help, so one calls into question exactly what parameters would be set in place in order to orchestrate such a society. What would be the stipulations of a worthy recipient of another’s benevolence? If Williams was simply talking about people’s obligation to those close to them, valuing those relationships above maximum utility creates a bias that is even more incompatible wit h benevolence than Utilitarianism, which at least works in the interest of the entire population.A Utilitarian could also argue that it simply because they are outweighed by maximum utility does not mean that substantial relationships are not valued in Utilitarianism. While they are indeed lower order projects, a Utilitarian could make an argument that it is through maintaining such relationships that the value of one’s own welfare is realized and are only outweighed by serious interests of first order projects.The analyses above reflect the same conclusion. Williams’ objection brings to light shortcomings in Utilitarianism that are easily felt by those uncomfortable with the impartial and seemingly unfeeling Utilitarian mentality. However, the arguments put forth by Williams regarding the counterintuitive and overly demanding nature of impartiality neglect the similarly inherent and insatiable desire for self-preservation.

Explain the importance of communication in promoting the therapeutic Coursework

Explain the importance of communication in promoting the therapeutic relationship - Coursework Example The behaviours and attitudes of nurses in their caregiving duties and responsibilities highly influence the resultant relationship. It is important to highlight that therapeutic relationship is central to the client’s health and general welfare. I have realized this through my interaction with one of my medical ward patients. A number of factors have constituted my relationship with the patient, but the most important is communication. Communication played a fundamental role in building therapeutic relationship between the patient and me. This in return has enhanced definition and identification of the different users of therapeutic nursing. The role and importance of communication in promoting nurse-patient relationship is described in this paper. A number of factors have influenced my nurse-client relationship prior to my interaction with the patient and communication effectiveness therein. Vulnerability of my client required that trust be an integral component of the therapeutic relationship. Promises to either party were kept to avoid instances of mistrust. Confidentiality of the patient was an important therapeutic variable that I observed so that neither the patient’s nor my boundary was crossed. Our thoughts and opinions prior to this therapeutic relationship were diverse and dynamic. In this regard, mutual respect ensured that these two accounts were accounted for. On the same note, I understood the importance of showing empathy to my client. This way, the client felt cared for and the kind of actions that I took as the patient’s nurse greatly influenced the client’s quality of life, specifically in instances of health complications. Professional intimacy is another thing that built a favourable therapeutic relationship. Bringing the nurse and the client close to one another is integral to a beneficial nursing practice.

The population of Kenya Research Paper Example | Topics and Well Written Essays - 1250 words

The population of Kenya - Research Paper Example For instance, 75 % of Kenyans depend on agriculture for income and food and contributes approximately 26 % of the country's Gross Domestic Product. In addition, the agricultural activities contribute about 60 % of the country's foreign exchange earnings. However, only a third of the county's total land is agricultural products and is majorly found in the lake region, coastal plains, and Kenyan highlands. On the other hand, the two-thirds of the land is characterized by arid and semi-arid climate hence low, poorly distributed, and unreliable rainfall. Agriculturally, the area is used for pastoral farming. In Kenya, livestock contributes approximately 26 percent of the total agricultural production. Population Change Kenya has experienced a drastic population change in the past 20 years. In 1995, the crude birth rate of the country was approximated to be 36 births per 1000 people per year and grew to 40 births per year in 2005. The natural increase is the difference between the populat ion’s crude birth rate and the crude death rate. In Kenya, the natural increase in 1995 is approximated to be approximately 20 % while in 2005; the natural increase was estimated to be 29 %. Kenya had a net migration rate of -1 per 1000 people in 1995 while in 2005; the net migration has been at 0. On the other hand, the net number of migrants in Kenya in 1995 was -24000 people and 11000 people in 2005. The country’s total fertility rate in 1995 was 4.8 births per woman and 5.0 births per woman in 2005.

Global Human Resource Managemenet Stratgy Assignment

Global Human Resource Managemenet Stratgy - Assignment Example The report ends with the recommendations that are very important for the new venture to incorporate in its work plan. The report aims at delivering a recommendation report to Human Resource director of Hilton Hotels Corporation. It highlights the internal evaluation of strategies adopted by Hilton Hotels Corporation and examines requirements of a new joint venture that is planned in China. In China, Hilton Group has already established their hotels as Hilton China, but they have concentrated in entering into a joint venture with Swire Hotels in Mainland China. Thus, the report elaborates human resource requirements for the new joint venture in China. Hospitality industry includes wide range of services like event planning, lodging, transportation and hotels. The growth in revenue in this particular sector depends on the availability of the disposable income and leisure time of the individuals. The global hospitality industry has encountered growth for the last five years due to the increase in demand for different services. The following graph indicates the trend of demand and supply in this particular industry for the last five years. From the above figure it can be depicted that the demand for the hospitality services were much less than that of the supply of the same. The reason behind this difference in demand and supply can be stated as the decrease in disposable income of the individual globally. Disposable income is the main driver to boost revenue in this industry. The leisure time also plays an important role for governing the increase or decrease in demand for services in this sector; as with the increase in competition worldwide people have become more conscious regarding their job and thus they do not get much time to spend with their family. For example, if the hotel sector is taken into account it can be stated that with the rise in price of the hotel rooms the demand

Case. Hawaiian Punch Essay Example | Topics and Well Written Essays - 750 words

Case. Hawaiian Punch - Essay Example In the end, Hoedebeck pinpoints the three problem areas which Hawaiian Punch needs to assess. First, how can its distribution networks be organized and utilized in order to bring about the maximum sales for the company? How should innovation be managed in order for them to fit and embody the previous image of Hawaiian Punch? Lastly, what is the best advertising tactics that it can employ in order to raise awareness of the newly introduced variants as well as boost brand sales? The analysis of the internal and external environment of Hawaiian Punch can be best conducted through the use of the strategic management tool SWOT analysis. SWOT analysis stands for strengths, weaknesses, opportunities, and threats. It should be noted that strengths and weaknesses represents the internal factors in the business organization under consideration while the opportunities and threats is a survey of the external environment. Strengths. The main strength of the Hawaiian Punch is its strong brand equity. Because of the quality of its products, 94% of all Americans are aware of the brand and its classic Fruit Juicy Red. It has also been able to create a specific image in the minds of the consumer as â€Å"fun childhood consumption experiences, unique and refreshing taste, vitamin C content, and Punchy Mascot.† Aside from this, Hawaiian Punch has also been able to establish a wide network of distributors both from the retail and trade sectors. The product has also been recognized by these distributors as fast moving. Weaknesses. Even though Hawaiian Punch generally has very high brand awareness in the market, this is almost exclusive in the Fruit Juicy Red flavor. Newer and more innovative ones are not really popular in the market. This discrepancy can be attributed to the weak advertising efforts of the company as well as the differences in the products being

Crimonology Essay Example | Topics and Well Written Essays - 750 words

Crimonology - Essay Example Biological influences on white collar crime are evident in sex differences between males and females. Sex of a person makes it possible to experience various life consequences. The belief that females, who are supposedly physically more weak, are mistreated more often is also inaccurate. Aside from rape, the only individual crime for which women are victimized more than men is robbery with contact. Men are twice as likely to be the victim of an assault or a robbery and 50 percent more likely to experience some crime of theft. Men are also the victims of strangers more than females (Friedrichs, 2006). Therefore, the idea that physically weaker people constantly fall prey to the criminal has no foundation in fact. Neither females nor older people are particularly prone to white collar crime. But, the lifestyles of these community groups may explain this fact better than their actual vulnerability to criminals. The advantage of this theory is that it explains roots of white collar crime , thus it does not take into account motivational factors and personal intentions of a criminal. Human biology and genetics are the two personal attributes most closely tied to antisocial behavior. Heredity and race are also related. ... ore frequently victims of white collar crime than others, while whites experience property crimes at higher rates than other ethnic and racial groups. For white collar crime, robbery accounts for the higher rate experienced by blacks (Friedrichs, 2006). It is still difficult to define the motivations of women when they commit their white-collar crimes at the workplace. But I am personally apt to think that if women have obtained such top positions at their companies - white-collar positions, they can hardly commit their crimes being motivated by poverty (according to economic marginalization thesis). Women rather try to cash in, in different ways, on their top-level positions. Thus, here opportunity thesis and sometimes, masculinity thesis can be more applicable in order to explain the motivation. As well, criminological theory states that opportunity is a more intense motivation for committing white-collar crimes. According to this theory, people who have achieved a lot on their liv es and have satisfied their needs as a result will need more goods to exchange with others, but not to use. Thus, this need for more possessions (or greed) can make people break the law and perpetrate crimes to receive what they want. Psychological predisposition may lead to antisocial inclinations and increase a possibility of criminal behavior patterns. The cultural ties associated with family income, race, and ethnicity also affect with whom one associates and the places of those associations. Housing, transportation, privacy, and leisure-time factors are related to income as well as to racial and ethnic segregation (Sutherland and Cressey 2001). To the extent that white collar crime varies according to place and event, individuals from different income levels and racial and ethnic

Euthanasia, is it murder or mercy Research Paper

Euthanasia, is it murder or mercy - Research Paper Example Finally, I have evaluated the one of the case studies according to the ethics theories of Immanuel Kant and Utilitarianism. I chose this topic because my grandmother in Ukraine suffered from bad health and was hospitalized for eight years before she died naturally. I saw how painful it was for her to live and for my father and his sister to took care of her alone at home. Being a Christian Catholick, I was against euthanasia before i did this research. This research taught me that euthanasia is often mercy rather than murder since it saves the patient agony and the relatives their time, energy and money. The other day, I was interviewing one of my class fellows’ parents. I had heard from my class fellow, Bob, that he had lately lost a younger sister, Maria, after she was badly injured in a car accident. I approached her parents for the interview. They said that as soon as Maria was driven over by the car, she was bleeding heavily. She was immediately hospitalized. Although the operation had been performed, there was little hope that she would survive. Maria was apparently in comma, but the doctors expressed no hope for her survival even if she temporarily recovered from the comma. Three weeks had passed since the accident. Maria’s family kept visiting her regularly. ... However, they decided not to donate. A day after that, Maria died. Overwhelmed with the grief of losing their daughter, Maria’s parents asked the doctor if her organs would still be needed, but the doctors expressed that her organs were dead and were no more useful for Gene. Besides, the law forbade them to retrieve organs from a dead body. The news that Gene had first lost her vision and then died of the kidney malfunction only added to their grief. They felt like they had not lost one daughter, but two! The parents were in shock. I also observed my two friends who work as nurses in the Brooklyn hospitals Coney Island and Maimonides. When I asked their opinion about euthanasia, both of them spoke in its favor. They said they worked with terminally ill people on a daily basis. Their condition is miserable. There are a lot of patients that have been hospitalized for years and years. In the start, their children used to come to see them, but many of them have been abandoned with the passage of time. The quality of medical care, the environment and the room that a patient receives accords with the fee that the patients’ relatives pay. Thus, many patients have been hospitalized by their children in the cheapest rooms available in an attempt to minimize the hospital expenses. The nurses also told me that in some cases, they were left with no option but to transfer the patients to the old house for the children broke all contact with the doctors and never showed up again. I also personally went to the hospitals and talked to some terminally ill patients. The dryness of their speech and look reflected their intrinsic desire for death. Two patients burst into tears as soon as I started to speak to them. I saw numerous patients in comma that had

Is the Death Penalty Applied Fairly Essay Example | Topics and Well Written Essays - 1000 words

Is the Death Penalty Applied Fairly - Essay Example This definition also raises a lot of questions because according to many laws, the death penalty is considered, lawful and non-malicious yet it also involves the killing of human beings by the government or concerned authorities that execute such penalties (Williams, 2002). Those who oppose the death penalty argue that the terms ‘execute’, ‘murder’ and ‘kill’ can be used interchangeably. All the three actions result in the same end because life is lost in all the cases. Those who argue that the death penalty is just and fair fail to realize that they are supporting something that is as wrong as the crime that they purport to punish. Supporting the execution of someone who commits murder is just like committing murder itself. This is because the end result of such actions is the death of the people. Claiming that the death penalty is fair is similar to comparing rape to lovemaking or battery to self defense (Williams, 2002). Those who support tha t the death penalty is applied fairly base their arguments on the fact that the death penalty is a punishment for those who deserve to be killed for what they did. There are many types of punishments that may be given to people who do wrong deeds. These punishments may range from denying a person certain privileges, imprisonment and even the death penalty. The right thing to do according to the law is to ensure that the punishment given fits the crime that was committed. This means that a small crime should be punished in a small way and a very serious crime deserves a punishment of similar magnitude. Law jargon may refer to this as lex talonis which may be generally translated to mean, an eye for an eye. So, if someone kills another person, do they deserve to be killed or get punished in other ways? I do not feel that the death penalty is applied justly or fairly because it is ironic to kill someone who kills another person but not rape someone who rapes another person (Williams, 2 002). The death penalty is not applied fairly because it seems to have a lot of loop holes. As seen earlier, those who support the death penalty do so because they believe that a crime should be punished according to its seriousness. If this was the case, would it be correct to say that rapists should be punished by being raped? If a rapist is considered to be wrong by raping someone else, it is also considered morally incorrect to rape that person with the aim of punishing them. It would be morally degrading to let someone punish the rapist by raping them so that they do not get away with rape and that they do not rape again. Why then would it be right for someone to declare that a killer should be killed? Is this the only means of punishing someone who commits a crime of killing another person? I think that it is also morally incorrect to let someone decide that the life of another person should come to an end for whatever reason (Williams, 2002). Life is very sacred and should be treated as such. No human being has the moral obligation of deciding that another person should live or die for whatever reason. Governments are there to protect the rights and freedoms of their citizens. They should therefore ensure that the lives of their citizens are protected and respected, no matter what they do. When a person is found to have killed another person, the

Illustrations of the text Essay Example for Free

Illustrations of the text Essay An impressive opening, a marvellous ending, an indifferent middle. Does this twentieth century comment represent to you a fair summary of Dr. Faustus? Support your views by detailed illustrations of the text. The narrative patterns of Dr. Faustus can be said to take on a loose, three-part structure, in which the first part involves the serious business of Faustus conjuring the devil, the middle involves trivial entertainment and the final section, in which the play reaches an intense poetic conclusion. It is arguable that compared to the high drama and passion evident at the beginning and end, the middle of the play has little to offer. However, despite the fact that in Faustus, Marlowe intended to portray the tragic downfall of a great man, he also included the apparently frivolous middle scenes for a specific purpose. The play opens with Faustus alone in his study, contemplating the direction in which he should take his future studies. This first speech is energetic and his words are those of a young man. As Faustus continues to reveal his dissatisfaction with the limits of human knowledge, rejecting each of the various scholarly disciplines available to him, the audience begin to become suspicious of his intentions. When Faustus proclaims that a greater subject fitteth [his] wit, and that the next step in his education must be necromancy, our worst fears are confirmed. It is important to note that whilst the modern audience may be only slightly shocked by this revelation, to Marlowes contemporaries it would have been horrifying in the extreme. In Elizabethan times, religion permeated all aspects of life, and the majority of people were devout Christians; such and explicit display of blasphemy would have been unheard of! The dramatic tension increases as the scene progresses, and Faustus arrogant proposal to try [his] brains to gain a deity confirms our opinion of him as a dangerous over-reacher. The entrance of the good and evil angels signals an opportunity for theatrical spectacle, which again helps maintain the tension of this impressive, dramatic opening scene. Faustus is seemingly unaware of these two characters (which perhaps suggests that they are rather states of mind than physical beings) but continues to rhapsodise on the varied ways he will use his power. Marlowe uses poetic language, and Faustus speech is more like a love song than a soliloquy: Ill have them ransack the ocean for orient pearl and search all corners of the new found world for pleasant fruits and princely delicacies. At this point, we are disturbed by Faustus behaviour; it is as though he is making extravagant promises to a beloved rather than seeking these things for himself. Faustus is eager to confer with his fellow scholars Valdes and Cornelius, who can be seen to represent the traditional tempters from earlier morality plays. Valdes astonishes the audience even further by promising that their satanic powers will canonise them. This implied holiness could not be further from the truth of their intentions. The first scene ends with Faustus feverishly impatient to conjure that very night. His last four words are dramatic and fearsome in the recklessness: this night Ill conjure, therefore I die. The contemporary audience, who would have believed in the immortal soul, would have been aware of the terrifying fact that if he were to die in the process of conjuring, he would spend an eternity in hell. Soon after, we meet Faustus again. The scene is pitch black and he has prepared a circle in which to conjure, and some kind of sacrifice. Marlowe uses atmospheric language such as the gloomy shadow of the earth and her pitchy breath, to evoke the tension and drama. This would have been particularly important for the Elizabethan audience who had to rely on their imaginations during the performance, rather than special effects. Faustus invocation is in Latin, which sounds powerful and sonorous. He uses a frightening mixture of the orthodox and the demonic, for example sprinkling the holy water whilst conjuring. All this convinces us that he is engaged in an extremely perilous undertaking. Some time later, once Faustus has conjured Mephastophilis, he must sign a contract which states that Satan can have his soul in exchange for 24 good years. From this point onwards tension mounts and actions follow in rapid succession until the end of the scene. Faustus must sign in blood, yet when he tries to do so it congeals, forcing Mephastophilis to go and fetch a chafer of hot coal to melt it again. This episode contributed greatly to the dramatic tension of the scene. The congealing of the blood is part literal, but part metaphorical in the sense that it is Faustus own body recoiling from the deed he is about to commit. The simple bringing of the coals in the smoking dish is also quite dramatic. The sight and smell of the flames remind the audience (and should remind Faustus) of the fact that the contract will result in his damnation in hell. The episode ends with Faustus proclamation consummatum est once he has signed. This startling blasphemy echoes Christs final words on the cross and Faustus is ironically identified with him. It is arguable that the impressive opening of the play and the dramatic scenes which follow soon after are balanced and complimented by its equally intense ending. Faustus encounters the old man when his 24 years are almost over, which signals that there is hope for his salvation, even at this late stage. It is important that the audience can still relate to Faustus and fell that he is able to make conscious decisions about his fate, all be they the wrong ones. Whilst we continue to be thus engaged with Faustus, every move he makes in this scene creates high tension and greatly enhances the dramatic quality. About half way through the scene, we witness Mephastophilis providing a desperate Faustus with a dagger to kill himself (suicide being an offence to heaven and an appropriate means of getting to hell). Although the old man talks him out of it, the audience is still wracked with suspense, particularly whilst witnessing Faustus ponder feverishly as hell strives with grace for conquest in [his] breast. However, Faustus soon reverts to his former, cowardly self when Mephastophilis threatens to tear his flesh. He instructs sweet Mephastophilis to punish the old man instead, ignoring his conviction that my faith, vile hell, shall triumph over thee. Following this episode, Faustus asks for Helen of Troy as his paramour, and speaks to her, where he advised the scholars strictly not to. We feel that Faustus must realise he has made a fatal choice -he knows that the image he sees before him is a spirit- and watch in compelling revulsion as he kisses the devil. The speech he makes is a rhapsodic love poem, which is stunning when we consider the harsh theatrical contrast between Faustus words (e. g. O, thou art fairer than the evening air clad in the beauty of a thousand stars) and the sight of the old mans flesh being torn to pieces on stage. Even more horrifying is the way in which the brilliant scholar uses the language of love poetry to damn himself, and yet the lyrical beauty of the verse remains. When he says her lips suck forth my soul, Faustus is not only using a rapturous metaphor: it is actually happening! By now, the tragedy is inevitable; Faustus has rejected all hope of salvation, and the audience wait for his impending doom with trepidation. The final scene, in which we witness Faustus death is both memorable and moving. His solitude at the end of the play compliments his solitude at the beginning, and the fact that he struggles alone maintains the dramatic tension right up until he is taken to hell. Marlowe purposefully ends the play with Faustus soliloquy, to vocalise his inner thought and emotional condition. His terror, frantic hopes and despair are all enhanced by the soliloquy, which gains dramatic power by its graphic, physical nature. In his fervour, Faustus actually tries to leap up to [his] God, but fails to do so because some infernal force pulls him down. It is a very tragic scene, particularly as Faustus in his desperation tries to conjure and command the earth to gape open but realises that o no, it will not harbour me. There is a poignant contrast between the disillusioned scholar we see here and the successful conjurer of the previous scenes. When the clock strikes to signal his final half hour, Faustus bargains frantically with God to let him live for a hundred, or even a thousand years in hell but still be saved. Upon the arrival of the devils he is seized by fear and panic, willing his soul to be changed into little water drops and imploring God to look not so fierce in him. His final desperate plea Ill burn my books is deeply moving considering the futile nature of the gesture. Whilst the tension of the final scenes is obvious, without some of the light-hearted episodes which precede it, much of the dramatic quality would be lost. For this reason, Marlowe includes a number of comic scenes to relieve some of the suspense during the middle section of the play. As well as providing entertainment and an opportunity for spectacle (for example, the slapstick comedy of the Pope scene, and the grotesque rhetoric of the seven deadly sins) these scenes also have several important points to make. A good example of this happens fairly early on in the play, where Wagner procures one of Faustus books and persuades the flea-ridden clown to become his servant. Marlowe is making the point that whilst these two characters may be banal and frivolous, they are just as capable of conjuring as Faustus! Wagner apparently has just as much success without selling his soul for the privilege. They also draw our attention to the contract which Faustus is about to make. When Wagner says that the clown would give his soul to the devil for a shoulder of mutton, though it were blood raw, we note that Faustus proposed contract amounts to something of similar value (i. e. it will gain him nothing). In this scene, conjuring is de-based so that even the illiterate clown is taught how to use black magic. This contrast with Faustus great learning demonstrates how little intellect really is needed for such pursuits. We soon witness a scene between another two comic characters, Robin the ostler, and his companion, Rafe. Robin has stolen one of Faustus books and wishes to use it to gain sexual experience. Whilst this amuses the audience, we are also reminded to reflect on the unfolding tragedy. Whilst the ostlers may be venturing in too deep, they are innocents and their desires amount to little more than a few silly capers. When we compare this to Faustus feverish necessity to push the boundaries of human knowledge we become aware of just how dangerous the situation is. As Faustus begins to age, he too appears to become aware of the consequences of his actions. The amusing trick he plays on the horse-courser in scene ten plunges him into a despondant mood, forcing him to reflect upon his fate. He is now using his powers on even lower forms of entertainment than he did by making a mockery of the Pope in scene seven. He realises that he has done nothing special and is yet but a man, which is enforced by the horse-coursers callous assumption that he is a horse doctor. In Elizabethan times, such a profession would not have been highly respected, and Faustus is outraged that this is how he is being perceived. In conclusion, I would say that although the main dramatic events of the play occur either at the beginning or at the end, the middle scenes also have value and interest. Whilst Marlowes main intention for the comic scenes was to provide amusement for the audience and some respite from the tension of the main plot, they also contribute significantly to some of the main themes of the play by comparing Faustus behaviour to that of his contemporaries, and thus drawing our attention to the gravity of his actions.

Incidents In The Life Of A Slave Girl | Analysis

Incidents In The Life Of A Slave Girl | Analysis Linda faces sexual harassment for the father of her mistress Dr. Flint. He is a licentious and cruel male, like several slaveholders, tries to make Linda his concubine, and subjects her to many years of sexual harassment. Linda describes the anger and shock she felt through his sadistic attacks on her individual autonomy. According to Jacobs (18), Linda narrates that when Flint told her that she was made for his use, meant to obey all his commands, that she was nothing but a slave, whose will should and must surrender to his. Flint murmured impure things in Lindas ears, wrote impure letters but she pretended that she could not hear or she could not read. She shuns his advances by usually being in presence of others and she displays an incredible power over and opposition of Flints will. The wife of Dr. Flint is brutal and callous woman who constantly enjoys the despair of the slaves. Other than confronting her spouse as a result of his lecherous deeds, she displays her respect to male power and blames Linda as the cause of her spouses lust. Because she does not have much power to handle the issue, Mrs. Flint jealously and hatred to Linda enlarges and she turns out to be obsessed with trailing her every step. Linda elucidates that a thing that commands approbation in the white female only speeds up the deprivation of the woman slave (Jacobs, 28). Dr. Flint who is Lindas master and enemy has legal rights to do anything he feels like to Linda, but desires to seduce her through threatening and tricking her other than taping her. All through the novel, Linda consistently goes against him and disobeys to have a sexual affair with him. This infuriates Dr. Flint and he quickly fixates over the thought of contravening her unruly spirit. Flint never distinguishes that Linda is a human being who has feelings, unamenable rights and desires. Cruelty of slaveholders According to Jacobs, (270, Linda claims sympathy for women slaves for there is no law to defend her form violence, from insult, and even from death., which are all imposed by friends who possess the shape of men Instead, the slavery institution defends slaveholders form allegations of sexual violence and assault. If the slave was sexually assaulted, it wasnt an offense against her but an intrude on the property of her master, although it was always a master that attacked her. When her daughter was born, the heart of Linda became heavy since she was aware that slaverly was terrible for males, but was far much terrible for females (Linda, 77). Women slaves were the most susceptible servants because they could do work in the field, take care of children of their masters, and most significantly reproduce slave populace, which became increasingly more significant after prohibition of slave imports in 1808.s For instance, when Benjamin, L indas uncle is sold, the slave trader stated that he could offer any price if the good looking young man was a female (Jacobs, 23). Lindas moral character Linda illustrates her strong moral trait in several ways. At an early and pre teen age, she was given similar things that children of the mistress were given. Her master taught her how to spell and read, which a privilege is since majority of slaves were not taught. Although she saw this as a fair thing, she still helped her family members because of their kindness toward her and she was also conscious that people needed to be treated with respect. Jacobs (65) argues that when Dr. Flint constantly called her harsh names and abused her, Linda she knew that it was not correct and felt that Flint was corrupting her as well as her pure mind, but she chose to remain silent for terror of her severe outcomes, even death. Linda continues leading her life, helping him together with his family, but knowing well that he was cruel and unjust. Arrogance of slaveholders It was extremely egotistical of slaveholders to tell the slaves brutal lies about the North. A slaveholder once told Linda one of the slaves who happened to be Lindas friend was in an awful shape and was pleading to be taken back to her master. Later on Linda discovered that this story was not true and this former slave did not have any wish of going back to slavery. Unfortunately, majority of slaves believes these stories and chose to the thought of protective slavery to hard freedom. Linda is appalled by the idea of really aspiring to return to slavery, even if the tales were true. Linda states that the slaves would start to recognize their personal capabilities, and wield themselves to be women and men (Garfield Zafar, 43). Conclusion The dominant social issue of the book incidences in the Life of a slave girl is sexual harassment of slaves by their masters. Dr. Flint who is Lindas master requires her to do anything for him including a sexual relationship with her. However, Linda does not give in to his sexual demands because she wants to buy her freedom away from enslavement. What is the Concept of Nationalism? What is the Concept of Nationalism? Nationalism is a concept that is not easily defined. There are numerous definitions and forms of what is nationalism, and many of these definitions even overlap. However, there is no one definition that is more adequate than another. Keeping in mind that these definitions are constantly evolving, with thorough analysis and the juxtaposition of arguments set out by eight prominent scholars, a clearer definition of nationalism can be attained. To begin with, the most well know definition today is from Professor Anthony Smith. He states that nationalism is simply an ideological movement for attaining and maintaining autonomy, unity and identity for a population which some of its members deem to constitute an actual or potential nation (Anthony Smith, Nationalism: Theory, Ideology, History, 2001, p.9). In this definition, Smith reveals what he believes the three main goals of nationalism are: autonomy, national unity, and national identity. Even Smiths profound definition has not been available for very long considering he was born in 1933. Although there is much argument on the definition of nationalism, Smith agrees that there is one main point of agreement and that is that the term nationalism is a modern phenomenon (Smith, Anthony 2001). Civic nationalism is basically defined as a group of people which have a certain loyalty to civic rights or laws and pledge to abide by these laws. Ethnic nationalism is basically a grou p that possess a common culture, language, land, etc. It is more specific in terms of who can be in it (McGregor 2010). Smith (1991) writes that every nationalism contains civic and ethnic elements in varying degrees and different forms. Sometimes civic and territorial elements predominate; at other times it is the ethnic and vernacular components that are emphasized (Smith, Anthony 2001). Smiths most important argument features civic and ethnic types of nationalism as opposed to eastern and western types. . Even more specifically, Smith makes the distinction between both civic and ethnic nationalisms. He also believes that Many modern nations are formed around pre-existing, and often pre-modern, ethnic cores (Theories of Nationalism Smith). Smith is claiming that nations had pre-existing-origins prior to their new origins of their new nation. One of the most popular arguments by critics is that the civic and ethnic viewpoint of nationalism collapses too much on the ethnic category. (http://cps.sagepub.com/cgi/reprint/35/5/554). Smiths definition seems to be the foundation for nationalism. Other scholars go in to more detail on certain elements of the definition, but most relate back to Smiths original definition. On the contrary to Anthony Smiths definition of nationalism pertaining to the civic and ethnic type, Hans Kohn has argued that the two main types of nationalism are eastern and western. His definition is, Nationalism is a state of mind, in which the supreme loyalty of the individual is felt to be due to the nation-state. (Hans Kohn, Nationalism, 1965) His argument includes both eastern and western types of nationalism which refer to eastern and western Europe. Eastern nationalism conceived the nation as an organic community, united by culture, language and descent (McGregor 2010). This could possibly be related to Smiths ethnic type of nationalism. Western nationalism conceived the nation as a political and civic community, held together by voluntary adherence to democratic norms (McGregor 2010). Again, western nationalism could be perceived as a civic type of nationalism. This can be recognized as two similar classifications on two unfamiliar grounds. Kohn believes that nationalism relates directly with the eastern and western Europe and that it is also where the state of mind of nationalism originated. The main criticism of Kohns classification of nationalism is him being over simplistic. He certainly does not go into as much detail as Smith on the definition and relates only towards Europe which most likely is why he is being identified as over simplistic. Carlton J. H. Hayes definition of nationalism states, Loyalty and attachment to the interior of the group (namely the nation and homeland) are the basis of nationalism. In this definition, a common cultural background and common cultural group are considered the main factors in forming a nation. That remains true with most of the definitions of nationalism. Hayes definition of nationalism seems to be more specific to the ethnic ties toward nationalism. (http://www.al-islam.org/islamandnationalism/5.htm). Hayes is basically saying that land, language, and blood are the basis of nationalism. . He is saying that nation is something to be proud of. Hayes also believe that these ethnic qualities are the most important; even religion does not compare.   It is attachment to nationality that gives direction to ones individual and social postures, not attachment to religion and ideology. A human being takes pride in his national achievements and feels dependent on its cultural heritage, not on the history of religion and his faith (http://www.al-islam.org/islamandnationalism/5.htm). This quote further proves Hayes view on nationalism and how it relates to ones culture and past, and specifically not related to religion at all. The reason Hayes definition is unique from others, is his emphasis that religion is not a factor in forming a nation. To further specify Hayes definition on nationalism he says, What distinguishes one human being from another are not their beliefs, but their birth-place, homeland, language and race. Those who are within the four walls of the homeland and nation, belong to it, and those who are outside it, are aliens. It is on the basis of these factors that the people have a feeling of sharing a single destiny and a common past. (http://www.al-islam.org/islamandnationalism/5.htm). This quote goes hand in hand with Hayess definition of nationalism and just further explains it. According to scholar Benedict Anderson nationalism is, a new emerging nation imagines itself to be antique. This is similar to how Anthony Smith and Hayes defined nationalism. It is mostly like the Smiths ethnic nationalism, which focuses more on the origin of the nation. Anderson focuses more on modern Nationalism and suggests that it forms its attachment through language, especially through literature. Of particular importance to Andersons theory is his stress on the role of printed literature. In Andersons mind, the development of nationalism is linked with printed literature and the growth of these printed works. People were able to read about nationalism in a common dialect and that caused nationalism to mature. (CITE). Andersons definition of nationalism and nation differ greatly from other scholars. He defines nation as an imagined political community. He believes this because the nation is always conceived as a deep, horizontal comradeship. Ultimately it is this fraternity th at makes it possible, over the past two centuries, for so many millions of people, not so much to kill, as willingly to die for such limited imaginings. Not only is Andersons theory distinctive because of the printed literature theory, but also the imagined political community. Peter Alter states, Nationalism is a political force which has been more important in shaping the history of Europe and the world over the last two centuries than the ideas of freedom and parliamentary democracy or, let alone, of communism. His argument is similar to John Breuilly in the sense that there is a strong emphasis on nationalism being a political force. Alter is saying that it has everything to do with being a political movement instead of the idea of freedom. In reference to nationalism, Alter states, It can be associated with forces striving for political, social, economic and cultural emancipation, as well as with those whose goal oppression. His outlook on nationalism seems much broader than other scholars. This particular reference virtually sums up many scholars definitions together. Alter does not seem to have a specific argument on nationalism, as in civic vs. ethnic or western vs. eastern but just an acceptance that nationalism could be based on all of these argum ents. Again, Alter says, It can mean emancipation, and it can mean oppressionà ¢Ã¢â€š ¬Ã‚ ¦ dangers as well as opportunities. There is no precise argument when he tries to define nationalism even though he does have the idea that nationalism is directly related to a political force. Alter also states that nationalism was important to shaping Europe, but most scholars agree with that statement to begin with. Scholar Ernest Gellner states that, nationalism is primarily a political principle that holds that the political and the national unit should be congruent. Gellner has been considered the father of nationalism studies and was a teacher of Anthony Smith. Although most scholars would agree that nationalism appeared after the French Revolution, Gellner further argues that nationalism became a sociological necessity in the modern world. His argument is similar to the uniqueness of Benedict Andersons printed literature theory, but Gellner focuses more on the industrialization of work and cultural modernization to explain how nationalism expanded. Gellner believes that states only exist where there is division of labour, therefore the state comes before nationalism (http://www.people.fas.harvard.edu/~plam/irnotes07/Gellner1983.pdf). Like other scholars, Gellner believes that nationalism is a political force. There are many criticisms to Ernest Gellners theory, including Anthony Smith sayin g, It misreads the relationship between nationalism and industrialization (Smith 1998). Historian John Breuilly defends a more modern theory of nationalism. He concludes, The rise of the modern state system provides the institutional context within which an ideology of nationalism is necessary. Breuilly argues that the process of state modernization provides an important factor in understanding historical signs of nationalism (http://www.cjsonline.ca/reviews/nationalism.html). Breuilly argues that nationalism does not have much to do with ethnicity or ethnic background, rather more to do with political motivation. This is not the first scholar who believed that ethnic background had nothing to do with nationalism. In fact, Breuillys definition relates well to Gellner in the sense that they both argue for political motivation. Nationalists are seen to create their own ideology out of their own subjective sense of national culture. (John Breuilly, Nationalism and the State (Manchester University Press, Manchester, 1982). This particular quote is quite similar to Andersons imagined political community theory. Breuilly does not support the ethnic side of nationalism nearly as much as others and, like Benedict Anderson favors nationalism as just a political force. Breuilly criticizes most scholars due to the fact that they believe in national culture because he believes there is no such thing. He believes that the political component of nationalism is by far the most important. Michael Hechter defines nationalism as a, collective action designed to render the boundaries of the nation congruent with those of its governance unit (M. Hechter, Containing Nationalism, 2000). He further explains, Nation and governance can be made congruent by enacting exclusive policies that limit full membership in the polity to individuals from on one more favoured nations. In Hechters book, Containing Nationalism, he expresses his belief that the reason nationalism occurs is because of self-determination. Hechter explains how there are two different types of nationalism. The first one is sort of the ideology of freedom and he gives the example of the French Revolution. The second form is xenophobic or even goes as far as genocide (Hechter, Containing Nationalism, 2000). This explains where the different views of nationalism come in; civic vs. ethnic or eastern vs. western. Most importantly, Hechter defines many specific forms of nationalism to go beyond his original definition . These definitions include: state-building nationalism, peripheral nationalism, irredentist nationalism, and unification nationalism. (Hechter, Michael. Containing Nationalism. Oxford and New York: Oxford University Press, 2000). Each scholars definition seems to have its own uniqueness to it; from Anthony Smiths ethnic nationalism. SIMILARTIES AND DIFFERENCES Political, cultural, ethnic, civic, eastern, western Summary Vast diversity of aims and aspirations, including unification, separation, cultural/linguistic preservation, territorial expansion, protection of external co-nationals, overthrow of foreign domination, establishment of national homeland Vast diversity of forms and styles, from aggressive and militaristic to peaceable and inward-looking Nationalism is inherently particularistic, but at the same time constitutes an ideology of general application People can not agree on the definitionà ¢Ã¢â€š ¬Ã‚ ¦.

Competitve Analysis of The PC Industry :: essays research papers

.0 Introduction The opening of the 21st century arrived with an economic limp. Dragging behind it a spirit squeezed by imploded exuberance, the economy led some to give up on change and growth. Companies cut new programs, pulled out of or shut down corporate ventures, retrenched and played it safe. Yet, simmering barely beneath the surface we can see powerful drivers of change and growth still at work, building pressure for the next upswing in the megacycles of economy. We never had a â€Å"New Economy†; we had an evolving innovation economy. Surviving and prospering, calls for a sound grasp of the drivers of change. The fact that there has never been a â€Å"golden company† that consistently beat the market is due to differing principles under which capital markets and corporations operates. Markets, built on the assumption of â€Å"discontinuity† enable, manage and control the process of creative destruction by encouraging new entrants that produce superior results and value by â€Å"remorselessly† replacing weak performers that consume wealth. This process is has always been at the heart of capitalism, but the pace of change is accelerating to the extent that we have entered what Peter Drucker calls the Age of Discontinuity.   Ã‚  Ã‚  Ã‚  Ã‚  Organizations in today’s hypercompetitive world face the paradoxical challenges of â€Å"dualism†, that is, functioning efficiently today while innovating effectively for tomorrow. The purpose of this case study is to analyze, understand and prepare strategies to overcome the impacts and implications of introduction of the $15 PC by Rolltronics towards my Computer firm named ‘Company X’ by using the Theory of Disruptive Technology and Innovative Management. 2.0 Personal Computer Industry Overview   Ã‚  Ã‚  Ã‚  Ã‚  The market for laptop computers has distinguished itself as one of the fastest growing segments of the computer industry. Throughout its growth and development, this market, like many others, has changed a great deal as a result of customer demands. In an effort to cater to these demands, companies like Dell and HP look to market trends to aid in the development of new products. In most recent stages, the laptop market has been specifically influenced by a number of trends. Simply, customers are becoming more educated about their purchases. As a result of these consumer educations, buyers want increased customization of PCs. The growing amount of knowledge is creating the ability for buyers to distinguish their own personal need in a computer from a standardized product.   Ã‚  Ã‚  Ã‚  Ã‚  The laptop market is growing faster than desktop computers.

Comparing Gilgamesh and King Arthur :: comparison compare contrast essays

Gilgamesh and King Arthur The Epic of Gilgamesh has many similarities to The Legend of King Arthur. Although Gilgamesh and King Arthur have comparison they also have differences. The main difference is that one is an Epic and the other is a Legend. To compare and contrast The Epic of Gilgamesh and The Legend of King Arthor, one must first know what the words, "Epic" and "Legend" mean. Primarily, "epic" is a long narrative poem about the deeds of a semi-god, also known as a superhuman hero who's actions are depended on as the fate of a nation, tribe or a human race. This usually consists of an adventure filled plot and is concerned with timeless human problems such as honour, jealousy, war and hatred. These contain gods and goddesses and the setting is fixed in a far distant place at a time long past. Epics are based on legends and myths. Secondly, "legend" consists of a protagonist (superman) who manages to solve some problems that a group of people have encountered. This too consists of an adventure filled plot. In knowing the words, epic and legend there is now a better comprehension of these wondrous stories. The Legend of King Arthur is in comparison to The Epic of Gilgamesh because Arthur's closest companion was Merlin, and Gilgamesh's closest companion was Enkidu and neither Gilgamesh nor Arthur forgot their friends. Enkidu only came in contact with Gilgamesh after becoming a man. Enkidu released the animals from the hunter's traps when they ere caught, so to make him a man the prostitute slept with him so that the animals would be ashamed of him and reject him. King Arthur became aware of Merlin when he was a young man. When Arthur was born Merlin placed him in the care of Sir Ector, throughout his boyhood Arthur learned the ways of chivalry, knighthood and how to become a gentleman. At the tournament one day Arthur pulled Excalibur from the stone and this is what brought upon Arthur meeting Merlin once again. In The Legend of King Arthur, Merlin exclaimed, "it is the doom of men if they forget." Gilgamesh along with Enkidu together fought and killed Humbaba, protector of t he Cedar forest, and the Bull of Heaven, sent as punishment to Gilgamesh for killing Humbaba. King Arthur nor Gilgamesh forgot their faithful friends.

The Starbucks Company

In the community that this generation lives in today, there are numerous essentials that are now considered as a necessity. Coffee is somehow considered as an essential to the society. It is used by the people to either keep them awake or just to give them energy to hopefully last the whole day. One of the acknowledged coffee companies in the world is Starbucks. This coffee company started in the year of 1971 in Seattle, Washington. Various drinks were produced by Starbucks for the benefit of their customers. With this marketing maneuver, Starbucks was able to gain the trust and loyalty of its customers. In the year 2000, Starbucks had branched out of United States and expanded into Australia. According to Brook (2016), Starbucks had opened for about 84 stores in the country. However, with the coffee company trying to enter the market in Australia, Australians were hesitant with the new company present in their market. Apparently, Starbucks had apparently â€Å"more than 70 percent of its underperforming locations, leaving only 23 Starbucks stores throughout the entire continent† (Turner, 2018). Moreover, Starbucks had accumulated a lost of $143 million that obliged Starbucks to close and pull out most of its stores in Australia (Hurst, 2014). Another problem that Starbucks had encountered was the loyalty of the Australians because they are accustomed to the bitter-tasting coffee that their local coffee stores offer (Turner 2018). Since Starbucks sells and offered their customers a sweeter kind of coffee that is foreign to their taste, Starbucks was not able to gain popularity as compared to the popularity they have in other countries. The starbucks company could use two (2) strategic analysis tool known as the S.W.O.T and the P.E.S.T analysis. With the aid of these strategic tools, the company may be aware of the risks and opportunities that they may encounter under certain circumstances. The SWOT analysis is a strategic tool used for identifying the company's strengths and weaknesses alongside with the opportunities and threats that may accompany it. With the usage of the S.W.O.T analysis, the company would be able to identify their strengths and weaknesses, as well as the possible opportunities and threats that the company might face. It could be noted that Starbucks had somehow disregarded the research and survey procedure for introducing new products to a new community. Instead, the company of Starbucks assumed that the goods and services they offer caters to everyone in the world– which, in this case, Australia was not delighted about. If the company of Starbucks had just researched more and surveyed more people concerning the sweet tasting coffees they serve, they would be able to identify that Australians prefer their coffees either brewed or bitter. Since Australia is one of the countries to have a different preference in coffee– along with some parts of Europe, as compared to the rest of the world, Starbucks could have seen the risk of losing customers when entering the market of Australia as Australians were not as accustomed to Starbucks back in 2000. Meanwhile, their decision to pull out 61 branches out of their 84 built establishments and leaving only about 23 establishments was a good call to somehow cut the overhead cost that they would have to pay such as rent, labor, and assets that in the end did not prosper. The company was somehow able to also salvage their name even though there are articles about their ‘failed endeavor'. This could be seen as a learning opportunity to Starbucks as they would try to re-enter the market in Australia, and hopefully, by this time, as they have left some establishments in the Australian community, Starbucks would not have that much of a hard time as they would have known the strategies and preferences that Australians want. Moreover, since Australia is one of the tourist destinations of the world, people from all around the world would sometimes visit Australia and with Starbucks known internationally, this company would be the preferred coffee branch of these tourists. Aside from S.W.O.T, another tool used for strategic planning is the P.E.S.T analysis. PEST stands for Political, Economical, Social, and Technological factors that are being considered when planning for a business endeavor. The P.E.S.T analysis is being used by businesses to identify the risks and opportunities of a business at a macro level as it not only determine the advantages and disadvantages of the business, but also the external aspects of the business. It could be noted that Starbucks had a good relationship with its external factors like their suppliers, and some of the customers in their community because of the service they offer. However, when Starbucks had expanded their company in the year 2000, they also had to pull out most of their establishments in the year 2008, as the company noticed that they are no longer earning profit from the said branch. Moreover, there was a high turnover rate during this time as 700 hundred employees were left jobless after the pulling out of the branches. (Prepare for Australia, n.d) In terms of the social factors that Starbucks might have considered is the preference of Australians with their coffees. As majority of the Australian population are somehow meticulous with the way they want their coffees prepared and served, Starbucks somehow was not able to impress their customers. According to a statement of staff in Sydney's Mecca Espresso named Tuli Keidar (2014, as cited in Hurst, 2014), â€Å"†¦ Australia already had a well established cafe culture based on espresso when Starbucks arrived. It had to compete with cafes that provided a similar product of equal or better quality.† This means that Australians are very much accustomed to the local coffee stores in the country that they are able to identify which serves the best beverages in their town. However, aside from the country's expertise in coffees and teas, they also take into account the ambience and atmosphere of the establishments. In line with the two strategic planning tool that was used to assess the possible risks and opportunities of the Starbucks brand in Australia, it could be noted that in terms of internal assessment, it is best to use the SWOT analysis as it is mostly focused on the internal cases of situations that could be avoided or taken into account. The business could use this planning tool for its convenience and it still gets the work done. On the other hand, when a company would want to focus on the external factors as they would want to research on the country or community they are planning to cater to, it is best to use the PEST analysis as it is mostly focused on external cases with a hint of internal cases. With the data gathered and analyzed with the aid of two commonly used planning tools in a business, it could be noted that one of the mistakes that Starbucks had done was that it barged in a competition without introducing itself to its customers and community. However, with the advancement of technology and the variations of the preferences of people, Starbucks may have a chance to gradually expand in Australia if they still wish to do so. If ever the plan for expansion would commence, the popularity of Starbucks would increase, alongside the increase in profit as people who travel or migrate to Australia might have been accustomed to Starbucks and somehow want a piece of home to remind them of their roots.

Modern Technology Effects Essay

With advances in technology, student study habits have dramatically changed. It’s affected the way classes are taught, students learn theories and the way information is presented. Gone are the days of slaving over books in the library and scribbling down notes on paper. Technology is changing the way kids learn in schools and at home. Students are now able to bring their work with them wherever they go because of laptop computers and handheld tablets, like the iPad. Having these electronic tools seems essential to all of us, including kids, nowadays and we wonder how we ever survived without them. Not too long ago, students were lucky to have one computer in their classrooms and the teacher wrote the lessons on a chalkboard. Now it is much more common to see each student with their own laptop or iPad and the teachers writing on smart-whiteboards that connect to these computers. With the way the world is becoming dependent on the use of technology in day-to-day life, it is good for the younger generation to learn a basic understanding of these tools, even though the software systems will most likely change by the time they enter the work force. Students are also able to do more complex tasks earlier on because of the capabilities of technology. However, this does present the problem of becoming dependent on these devices to solve these challenges, especially those above their learning level. Don’t you remember having to learn how to do math in your head before you were given a calculator to solve an equation? If students don’t learn how to problem-solve on their own, it may present challenges for them down the road because they expect to have the answer right at their fingertips. Recently psychologists at Columbia University released an article on the effect search engines and the Internet are having on our ability to memorize. which concluded that we are less likely to remember discrete information than we are where we found it, and that we only commit something to memory if we think we won’t be able to access it later, when we need it. While students are becoming more digitally advanced than the prior generation, it is good to learn the basics as well. Having a child read a book, write out a math problem, or do research in a library may not appeal to them as much as â€Å"playing† on an iPad, but it can only add to their education. Scope and Limitations Modern technology has always been considered as a gauge for an awareness of how developed a society is. With the influx of technological gadgets, modern technology is definitely beneficial to mankind. But, as with other scientific and technological discoveries, these gadgets have also taken its toll on those who are the main users of thee discoveries – the students. Twenty or so years ago, students would have to spend hours, and even days in the library, if they are to complete a research work. Answering assignments means that one will have to read chapter after chapter in their textbooks. Nowadays, vital information may be obtained by merely a click of the mouse. Everything is readily available at their fingertips, so to speak. Oftentimes, students say, â€Å"Thank God for the internet†. While this may be true, there are also harmful effects on students which may fall under the physical, psychological, emotional, mental and social aspect. Basically, students make use of the internet in answering assignments and doing research work. However, students would often be making use of social networking sites while simultaneously doing their assigned tasks. This means that the student is not a hundred percent focused on accomplishing what is required. It also takes them a longer time in completing the assigned task. As a result, the student therefore, is more physically exhausted, often spending the wee hours in the morning due to the fact that he or she is actually multi-tasking. It has been observed that almost every week, more updated gadgets are being introduced in the market. For the adolescent, who is in the third plane of development, there is this need to belong to a certain group. More often than not, social cliques mean dressing alike, thinking alike, and even having similar gadgets are some of the basis in order to be part of a specific group. Hence, the adolescent is psychologically, emotionally and even mentally affected if and when an updated version of these gadgets is out in the market. There is this need to have these gadgets in the hope of being â€Å"in† with the group. It is one way of satisfying the need to belong to a social group which means that it also affects the social aspect of the student. Having seen both sides of the coin, are modern gadgets beneficial or harmful to students? I would say both – there are beneficial and harmful effects not only to students but to anyone for that matter. The key is still in our hands. Remember that anything in excess could have negative results. Modern technology – including modern gadgets – has been invented for mankind’s convenience. Let us show gratitude to the men of the past who have painstakingly invented and devised ways to make life easier. Let us make use of modern technology effectively, wisely and responsibly.

Human anatomy and Physiology Essay

1. Ketones are formed by the breakdown of which substances? Fats for energy a process called ketosis 2. Hyperglycemia stimulates the secretion of which substance from the pancreas? Insulin 3. Hypoglycemia stimulates the secretion of which substance from the pancreas? Glucagon 4. What type of assay was used to measure plasma glucose and ketone levels? glucose, oxidase, peroxide, dianisidine 5. 5. What type of assay was used to measure plasma insulin and glucagon levels? glucose, oxidase, peroxide, dianisidine 6. When was the blood glucose concentration the highest?  Immediately after the meal 7. Why was blood glucose concentration the highest at this time? Food and beverage intake 8. When was insulin concentration at its highest? 1-3 hour after meal 9. What effect will the high concentration of insulin have on the blood glucose levels? Insulin will lower the blood glucose level to normal. 1 0. When was the glucagon concentration at its highest? Before the meal(Fasting) 11. How does glucagon affect blood glucose levels? Glucagon causes the liver to convert stored glycogen into glucose, which is released into the bloodstream. High blood glucose levels stimulate the release of insulin. 12. Sucrase splits sucrose into _________ and __________.†¨ glucose and fructose 13. Sucrase is found in which part of the GI tract?  stomach 14. Regarding the effect of temperature on enzyme activity, what was the independent variable? Temperature 15. State the optimum pH for sucrase activity. PH of 6 16. What happens to the activity of sucrase as the pH becomes more alkaline? Temperature increases 17. Compare optimal temperature for sucrase activity to body temperature. Sucrase temperature is more active when it close to body temperature. 18. How would a slight fever affect sucrase activity? Increase the sucrose activity. 19. Referring to the table above, specifically state where in the intestine sucrase is likely most active. duodenum 20. Salivary amylase, an enzyme in saliva that breaks down starch, has an optimal pH of 6.7- 7.0. Explain why salivary amylase is active in the mouth, but becomes inactive in the stomach. Salivary amylase is an enyme that’s active in the mouth in order to break down starch into glucose it carries it function out in the environment where the PH is 6.7- 7.0 however activity decreases are the PH changes which is the stomach where the environment is more acidic.

Participation of Juveniles in Deviant Behavior Essay

From the very dawn of the formation of civil communities, some types of behavior had been classified as unlawful and had been discouraged. Even the earliest legislations had inflicted punishment for infringement of the extant laws, in wider interests of their society. This practice has continued to this day and it is common knowledge as to what does or does not constitute unacceptable or deviant behavior. Deviance has been described as the breach of the cultural standards and one such instance is crime. An important subset of crime is juvenile delinquency or crimes committed by juveniles. Juvenile deviant behavior occurs due to a number of causes and some of these are a disturbed home environment, difficulty in adjusting to the school environment that results in discontinuing school and in poor academic performance and associating with immoral persons. Traditionally, the perspective of criminology has been restricted to the contravention of laws laid down by society. On the other hand, research in the context of deviancy has adopted a much wider perspective and labels any abnormality that is socially prohibited as being deviant. Accordingly, the use of obscenities in speech, mingling with antisocial element and alcoholism constitute deviant behavior. In other words, the sociological approach to deviance encompasses the restricted perspective of traditional criminology (Deviant Behaviour , 1994). The various steps that culminate in the establishment of deviant identity are ignominy, social rejection, and membership of a subculture that is deviant and assumption of a deviant role. The assumption is that social processes act in such a manner that the individual is compelled to assume a deviant role, because of the exclusion of the more conventional positions. The result of the adoption of such a deviant role is that the individual may become a member of a deviant subculture and may eventually adorn the role of permanent deviancy (Deviant Behaviour , 1994). Some of the major causes for socially deviant behavior amongst juveniles have been identified, by researchers, as childhood abuse, neglect and trauma. The abuse of narcotic substances has been considered to be the root cause of trauma in juveniles and most of the juveniles in detention were either addicted to drugs or had been addicted to drugs prior to incarceration. Furthermore, poverty has been found to be closely associated with violent crime and homicide. It was observed in many ghettos in the US that the crime rate was on the increase wherever there was economic deprivation, whereas there was a reduction in crime rates in areas located outside these ghettos (Blank, 1997. P. 47). It had been opined by the chief of the child development and behavior branch of the National Institute of Child Health and Human Development or the NIH that crime, pregnancy amongst teenagers, discontinuation of school and substandard academic performance were caused by the lack of adequate reading skills. Moreover, various research projects that had been conducted in the past, had established that a dearth of reading skills had a direct bearing on the proliferation of juvenile delinquency (Hodges, Giuliotti, & Porpotage, 1994). In 1951, a survey conducted by Melvin Roman, revealed that approximately eighty  ¬Ã¢â‚¬â€œ five percent of those who were receiving treatment in the clinic attached to the New York City Children’s Court, had impaired reading skills. It was also stated by many authorities that detained juveniles were invariably characterized by academic achievement that was unsatisfactory (Hodges, Giuliotti, & Porpotage, 1994). Economic deprivation produces a variety of deviant behavior in juveniles, who fall victim to anger, apathy, ignorance and desperation. Ignorance prevents juveniles from taking advantage of the education system to obtain skills that could prove to be adequately remunerative and this in turn results in discontinuation of schooling. Moreover, some of these juveniles might have parents who indulge in the abuse of drugs and this could embolden them to undertake risks that could prove fatal, in order to experience pleasure for a small duration of time.

Philosophy Study Questions

PHI 101C HW6 10/18/2012 Qiansongzi Chen 1. How might the constructive nature of your perceptions play a role in what you experience while you’re walking at night through a graveyard said to be visited by spirits of the dead? Constructive perception is in part something that our minds manufacture. Thus what we perceive is determined, not only by what our eyes and ears and other senses detect, but also by what we know, what we expect, what we believe, and what our physiological state is.Just because something seems or feels real doesn’t mean that it is real. 2. What are some of the factors that could influence the accuracy of your memory of an event that happened three years ago? Our memories are also constructive and easily influenced by all sorts of factors: stress, expectation, belief, and the introduction of new information. Added to all this is the selectivity of memory. We selectively remember certain things and ignore others, setting up a recall bias. No wonder the recall of eyewitness is often unreliable. 3.Let’s say that an incredible coincidence occurs in your life, and your friend argues that the odds against the occurrences are so astronomical that the only explanation must be a paranormal one. What is wrong with this argument? Just because something seems not so realistic, doesn’t mean it can only be explained by paranormal reasons. It’s an example of the appeal to ignorance. Just because you can’t show that the supernatural or paranormal explanation is false doesn’t mean that it is true. Unfortunately, although this reasoning is logically fallacious, it is psychologically compelling. 4.How is it possible for the prophecies of Nostradamus to appear to be highly accurate and yet not be? Prophecies of Nostradamus can be highly accurate when they predict very general and broad things, when they predict a specific thing, it usually fails to be accurate. Also, people tent to only notice the things prophecie s predict and turn out to be true, and ignore the things turn out to be false. 5. What is the principle that explains how much trust we should put in personal experience as reliable evidence? It’s reasonable to accept personal experience as reliable evidence only if there’s no reason to doubt its reliability.Personal experience alone generally cannot establish the effectiveness of a treatment beyond a reasonable doubt. 6. What is confirmation bias? How does it affect our thinking? Not only do we have a tendency to ignore and misinterpret evidence that conflicts with our own views; we also have tendency to look for and recognize only evidence that confirms them. We tend to look for confirming rather than disconfirming evidence, even though the latter can often be far more revealing. 7. What is the availability error? How does it affect our thinking?The availability error occurs when people base their judgments on evidence that’s vivid or memorable instead of reli able or trustworthy. 8. How do confirmation bias and the availability error lead to superstitious beliefs? The availability error not only leads us to ignore the relevant evidence, it also leads us to ignore relevant hypotheses. For any set of data, it is, in principle, possible to construct any number of different hypotheses to account for the data. In practice, however, it is often difficult to come up with many different hypotheses.As a result, we often end up choosing among only those hypotheses that come to mind, that are available. In the case of unusual phenomena, the only explanations that come to mind are often supernatural or paranormal ones. Many people take the inability to come up with a natural or normal explanation for something as proof that it is supernatural or paranormal. â€Å"How else can you explain it? † they often ask. 9. What is the argument from unnecessary restrictions? How can it be used to undercut supernatural or paranormal claims?Unnecessary res triction also called unwarranted design, because the phenomena observed are more limited or restricted than one would expect if the hypothesis were true. To be acceptable, a hypothesis must fit the data: this means not only that the hypothesis must explain tha data, but also that the data explained must be consistent with what the hypothesis predicts. If the hypothesis makes predictions that are not borne out by the data, there is reason to doubt the hypothesis. 10. What is the representativeness heuristic? How does it affect our thinking?We sometimes led astray by the representative heuristic, the rule of thumb that like goes with like. And we are generally poor judges of probabilities and randomness, which leads us to erroneously believe that an event could not possibly be a mere coincidence. 11. Why can’t personal experience alone establish the effectiveness of a treatment? Case studies alone generally cannot establish the effectiveness of a treatment beyond a reasonable d oubt. The reality is that personal experience alone generally cannot establish the effectiveness of a treatment beyond a reasonable doubt, but controlled scientific studies. 2. What is the placebo effect? A peculiar fact about people is that sometimes even if they are given a treatment that’s inactive or bogus, they’ll respond with an improvement in the way they feel. This response , called the placebo effect, is not all in the mind, it can involve both psychological and physiological changes. What exactly is behind this effect isn’t clear, but many experts say it depends on suggestibility, operant conditioning (previous experience with healing act), expectation, and other factors.

Marketing for a Newspaper Company Case Study Example | Topics and Well Written Essays - 2500 words

Marketing for a Newspaper Company - Case Study Example From being only a UK based newspaper on its inception, the TIMES has evolved from a period when marketing was unheard to a period when marketing reigns supreme. During all this time, the TIMES has maintained its reputation and has always been a step ahead of its competition. When we see the overall marketing strategy of the TIMES, we see a dynamic force at nature. Over the years, the TIMES has evolved its marketing into many dimensions. When observed closely, the marketing strategy of the TIMES has been focused on the following basic dimensions: The TIMES has in the recent time implemented a strategy that calls for a brand development. Firstly, the paper made it clear through activities like adding its paper on the internet, and launching it in many countries, that it doesn't want to restrain itself to only one particular country. The used the same quality values of their English version, i.e. accurate and reliable news, but they were careful to decentralize their marketing activities specific for each region. They used different names, specifically like New York Times, Times of India etc that showed them devoted to one region. Also the news was selected according to the demographics of the readers. The TIMES a The TIMES also generated a strategy for a global brand name. With the advent of the internet, this task became easy as now it displayed newspapers for many regions but under the specific brand name of the TIMES. In this way each paper maintained individuality as well as common global values. The TIMES has also embarked upon a marketing strategy to make its customers feel more attached with the newspaper. Today TIMES does not stand for only news, but for much more. It has interesting aspects for all the household, like cooking recipes and clothes designs for the women, gadgets and sports paper for the young, comics for the children, business news for the job-related people, and not only local news but world wide as well. The marketing of TIMES has used it as a catch for the paper to be declared as one for the entire household. One of the major challenges for the marketing strategy developers for the TIMES has been to change the perception of the youth about the newspaper. The TIMES has always been seen by the youth as the newspaper for the more serious and elderly people. Even though it contains many interesting aspects for the youth, but the general perception remains the same. For this the TIMES has to create a new image for itself. The newspaper has been employing towards this goal through many aspects. Firstly, by driving more items and captions for the youth, like sports page, jobs page, gadgets page etc. Second, by using the internet to give a whole new look to the paper, making it more animated and interactive for the youth. Lastly, the marketing strategy most into play these days is to make the paper more accessible and glamorous to the readers. Many interactive sections have been added. Like

Futures Speech Essay Example | Topics and Well Written Essays - 250 words

Futures Speech - Essay Example 42). In addition, Double M’s marketing aims to attain a 96 percent excellent customer service ranking every month. Marketing communication aims to create an interest among the customers and increase the company market share. In essence, the interest will be created through informing them about the benefits of Double M. This will encourage the target audience to use Double M transport services. The communications will attain their objectives through offering discounts and other incentives to prospective customers and refocusing its service range in high margin areas. In addition, Double M will introduce customer relationship management to engage its customers and clients and obtain feedback from customers. Double M’s communication tactics will include intensified advertising campaigns through the search engines, the local television and radio stations, magazines and newspapers. In addition, the Double M will produce discount coupons and distribute them to the prospective customers. Nonetheless, Double M will provide free road safety and driver’s seminars to employees in large organizations and families. Lastly, Double M will sponsor an advertisement that aims to sensitize the public on road safety and the significant role that each should play in reducing road